Marketing Rounds – Lifts at the Twin Towers


You know, I’m not a fan of the lift indicator lights in the Twin Towers.

Plus points:

  • Matches the facade of the buildings

Negative points:

  • When the indicator light is lit, it doesn’t stand out from the surrounding ambiance light.
  • The light is flush and parallel with the wall, so it is hard to see if you are at a distance and looking at the light at an oblique angle.
  • Reminds me of a 70s seedy movie marquee

Here’s a comparison:

This entry was posted on Thursday, October 31st, 2013 at 6:00 am and is filed under engineering. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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