Managing a crisis of national proportions: Petronas speaks up


Dateline 2014-11-28, Advertising + Marketing:

Petronas occupies a unique position in the oil and gas industry. Owned by the Malaysian government, it is tasked with the country’s oil and gas resources, and is the national oil and gas company (NOC), apart from also being an international oil and gas company (IOC). The company was recently positioned as the world’s sixth most profitable Fortune 500 company in the oil and gas space.

This renders the communications role for Petronas a high-stakes one, and a relatively complicated one at that. Stakeholder relations is core to its communications, over any other forms.

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