A Description of Tapis Crude


Here’s a link to an article on the properties of Tapis Crude, which comes from offshore Terengganu (ignore the crude oil price, it’s outdated).

Congratulation, PCSB, EMEPMI, and all you other fellows that produce through Tapis Pump.

I always think we should sell Tapis crude as a brand, rather than a commodity. It’s got a lot of things going for it:

  • Good history.
  • A mixture of many oil companies’ production, lots of vested interest.
  • Has its own pump station in the middle of the South China Sea.

Can you imagine a PETRONAS ad saying ‘Buy TAPIS’ instead of ‘Buy Syntium’? Exxon has the same interest as well..’ExxonMobil, a proud contributor to the TAPIS lifestyle’. ‘What have we got that Shell doesn’t? TAPIS!’

You can tell my day job isn’t as an ad copywriter.

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